Cold Email Template Library

SUBJECT LINE:

Issue with {{Business Name}}'s website on mobile

EMAIL BODY:

Hey {{Name}},

I was searching for {{Industry}} in {{City}} and came across {{Business Name}}. I tried checking out your website on my phone, but it was really hard to navigate—the text was tiny and I had to zoom in just to read your services.

I'm a local web designer and I actually created a quick mockup of what a new, mobile-friendly site could look like for {{Business Name}}. It would make it way easier for potential customers to contact you from their phones (which is where 70% of local searches happen now).

Mind if I send it over? No charge for the mockup—I just think you're losing calls because of the mobile experience.

Best,
[Your Name]
[Your Phone]

SUBJECT LINE:

You and {{Competitor Name}}

EMAIL BODY:

Hi {{Name}},

I was searching for {{Service}} in {{City}} and noticed something interesting:

{{Business Name}} has {{Your Reviews}} reviews with a {{Your Rating}} star rating.

But {{Competitor Name}} is ranking above you with only {{Competitor Reviews}} reviews and a {{Competitor Rating}} star rating.

That doesn't seem right, does it?

I specialize in helping businesses like {{Business Name}} outrank competitors who don't deserve the top spots. Your reviews prove you're the better choice—we just need to make sure Google knows it too.

Mind if I send over a quick 2-minute video showing exactly how we'd get {{Business Name}} to the top 3?

Best,
[Your Name]

SUBJECT LINE:

Cleaning protocols at {{Business Name}}

EMAIL BODY:

Hi Team,

I know medical facilities like {{Business Name}} require a higher standard of sanitation than standard offices. We specialize in medical-grade commercial cleaning in {{City}}, with specific protocols for:

- Exam room disinfection
- Waiting area sanitization
- OSHA compliance
- Biohazard waste handling

If you're ever unhappy with your current cleaning crew, I'd love to provide a quick, no-obligation quote for {{Business Name}}.

We're fully insured and all our staff are background-checked.

Best,
[Your Name]
[Your Company]
[Phone Number]

SUBJECT LINE:

Question about {{Business Name}}'s POS system

EMAIL BODY:

Hi {{Name}},

I saw {{Business Name}} has {{Reviews}} reviews on Google—clearly you're doing something right with the food and service.

Quick question: Are you happy with your current POS system?

We built [Product Name] specifically for restaurants in {{City}}. It handles:
- Orders (dine-in, takeout, delivery)
- Inventory tracking
- Staff scheduling
- Customer loyalty programs

All in one system, and it's way easier to use than Square or Toast.

Would you be open to a 10-minute demo? I can show you exactly how it would work for {{Business Name}}.

Best,
[Your Name]

SUBJECT LINE:

Quick question about {{Business Name}}'s growth

EMAIL BODY:

Hi {{Name}},

I saw {{Business Name}} has {{Reviews}} reviews on Google—congrats on building such a stellar reputation in {{City}}.

We help top-rated {{Industry}} businesses like yourself handle overflow calls and convert more estimates into signed contracts. Our clients typically see a 30-40% increase in booked jobs within the first 60 days.

Would you be open to a quick 10-minute call to see if this could work for {{Business Name}}?

Best,
[Your Name]

SUBJECT LINE:

Idea for {{Business Name}}

EMAIL BODY:

Hi {{Name}},

I noticed {{Business Name}} has been in {{City}} for a while, but I also noticed [specific observation about their business—low reviews, outdated website, etc.].

I specialize in helping {{Industry}} businesses in {{City}} increase revenue without spending more on marketing. Most of my clients see a 20-30% revenue increase in the first 90 days.

I actually have a few specific ideas for {{Business Name}} that I'd love to share. Would you be open to a quick 15-minute call this week?

Best,
[Your Name]

SUBJECT LINE:

Wholesale pricing for {{Business Name}}

EMAIL BODY:

Hi {{Name}},

I saw {{Business Name}} on Google Maps and wanted to reach out. We're a wholesale distributor of [product category] serving {{City}} retailers.

We currently work with [similar business type] in the area and offer:
- 30-40% below retail pricing
- Next-day delivery in {{City}}
- No minimum order requirements
- Net 30 payment terms

Would you be interested in seeing our catalog and pricing? I can send it over today.

Best,
[Your Name]
[Your Company]

SUBJECT LINE:

Question about {{Business Name}}'s insurance

EMAIL BODY:

Hi {{Name}},

Quick question: When was the last time you reviewed your business insurance for {{Business Name}}?

Most {{Industry}} businesses in {{City}} are overpaying by 20-30% because they haven't shopped around in years.

I specialize in commercial insurance for {{Industry}} businesses and can usually find better coverage at a lower price. It takes about 10 minutes to get you a quote.

Would you be interested in seeing what we can do for {{Business Name}}?

Best,
[Your Name]

SUBJECT LINE:

{{Business Name}} - {{City}}

EMAIL BODY:

Hi {{Name}},

I was looking at {{Industry}} businesses in {{City}} and came across {{Business Name}}.

[Specific compliment or observation about their business]

I help businesses like yours [specific value proposition]. Most of my clients see [specific result] within [timeframe].

Would you be open to a quick call to discuss how this could work for {{Business Name}}?

Best,
[Your Name]

SUBJECT LINE:

Re: {{Business Name}}

EMAIL BODY:

Hi {{Name}},

Just wanted to make sure you saw my email about {{Business Name}}.

I know you're busy, so I'll keep this short: [One sentence value proposition].

If you're interested, just reply with "yes" and I'll send over [specific deliverable].

If not, no worries—I won't bother you again.

Best,
[Your Name]

SUBJECT LINE:

Bumping this up

EMAIL BODY:

Hi {{Name}},

Bumping this up in case it got buried.

My original email below — happy to jump on a quick 10-minute call if you're interested in [specific value proposition for {{Business Name}}].

If now's not a good time, just let me know when to follow up.

Best,
[Your Name]

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[Paste original email here]

SUBJECT LINE:

Should I close your file?

EMAIL BODY:

Hi {{Name}},

I've reached out a few times about helping {{Business Name}} with [specific value proposition], but haven't heard back.

I get it — you're busy and this isn't a priority right now. No hard feelings.

Should I close your file, or is there a better time to circle back?

Either way, best of luck with {{Business Name}}.

[Your Name]

SUBJECT LINE:

Thought of {{Business Name}} when I saw this

EMAIL BODY:

Hi {{Name}},

Following up on my last email — I came across [specific resource: article, case study, tool, statistic] that made me think of {{Business Name}}.

[Brief 1-sentence summary of why it's relevant to them].

Here's the link: [URL]

No agenda — just thought you'd find it useful. If you want to chat about [original value proposition], I'm around.

Best,
[Your Name]