Zapier Integration: Automatically Send PinLeads to Your CRM

Table of Contents

1. What is Zapier Integration?
2. How It Works
3. Setting Up Zapier
4. Supported Destinations
5. Use Cases
6. Pricing
7. FAQ

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What is Zapier Integration?

Zapier is an automation tool that connects your favorite apps together. With PinLeads + Zapier, you can automatically send your scraped leads to 5000+ apps including HubSpot, Salesforce, Pipedrive, Google Sheets, Mailchimp, Notion, and more.

Instead of manually exporting CSV files and importing them into your CRM, Zapier handles it automatically. Every time you extract leads from Google Maps, they flow directly to your chosen destination.

What it sends:

• Business name
• Email address
• Phone number
• Website URL
• Full address
• LinkedIn profile (if found)
• Star rating (optional)
• Review count (optional)

What it does with the data:

• Creates new leads in your CRM automatically
• Updates existing records
• Adds to Google Sheets spreadsheets
• Triggers email campaigns
• Sends Slack notifications
• And much more

How It Works

The integration uses webhooks—a simple way for PinLeads to send data to Zapier whenever a scraping job completes.

Here's the flow:

1. You extract leads from Google Maps using PinLeads
2. PinLeads sends a webhook to Zapier with all the lead data
3. Zapier processes the data and sends it to your chosen destination
4. Your CRM receives the leads automatically—no manual work required

The entire process happens in the background. You just scrape, and Zapier handles the rest.

Setting Up Zapier

Step 1: Upgrade Your Plan

Zapier integration is available for Pro and Business subscribers. Free plan users can upgrade from the pricing page.

Step 2: Create a Zapier Account

Go to zapier.com and create a free account. You don't need a paid Zapier plan for this integration.

Step 3: Create a New Zap

1. Click "Create Zap" in Zapier
2. Choose "Webhooks by Zapier" as your trigger
3. Select "Catch Hook" as the trigger event
4. Zapier will give you a unique webhook URL—copy it

Step 4: Configure in PinLeads

1. Go to your Account Settings
2. Scroll to the Zapier Integration section
3. Paste the webhook URL from Zapier
4. Click "Enable Webhook"
5. Click "Test Webhook" to verify the connection

Step 5: Choose Your Destination

1. In Zapier, choose where you want your leads sent
2. Popular options: HubSpot, Salesforce, Pipedrive, Google Sheets, Mailchimp
3. Connect your account credentials

Step 6: Map Your Fields

1. Match PinLeads fields to your CRM fields
2. Name → Company Name
3. Email → Email Address
4. Phone → Phone Number
5. Website → Company Website
6. Address → Billing Address
7. LinkedIn → LinkedIn URL

Step 7: Turn on Your Zap

1. Test your Zap with the test webhook data
2. If everything looks good, turn on your Zap
3. Your leads will now flow automatically whenever you scrape

Supported Destinations

Zapier supports over 5000 apps. Here are some popular destinations for PinLeads users:

CRMs

• HubSpot - Create leads and contacts automatically
• Salesforce - Add leads to your pipeline
• Pipedrive - Create deals and activities
• Zoho CRM - Sync leads and accounts
• Insightly - Manage relationships

Spreadsheets

• Google Sheets - Build lead databases
• Airtable - Organize leads in custom tables
• Excel Online - Track leads in spreadsheets
• Smartsheet - Project management + lead tracking

Email Marketing

• Mailchimp - Add leads to email lists
• ActiveCampaign - Trigger email sequences
• ConvertKit - Grow your email list
• Sendinblue - Automated email campaigns

Communication

• Slack - Get notifications for new leads
• Microsoft Teams - Alert your sales team
• Discord - Custom lead notifications
• Telegram - Mobile lead alerts

Other Tools

• Notion - Build lead databases
• Trello - Create cards for each lead
• Asana - Add tasks for follow-up
• Monday.com - Track lead pipeline

Use Cases

For Marketing Agencies

What you do: SEO, web design, Google Ads

How it helps:

• Automatically add new prospects to your CRM
• Trigger email sequences for cold outreach
• Notify your team in Slack when new leads arrive
• Build a centralized lead database in Google Sheets

Example: Scrape 100 local businesses every week. Zapier sends them to HubSpot, triggers a cold email sequence, and notifies your sales team in Slack.

For SaaS Sales Teams

What you do: Vertical-specific software (POS, booking, tools)

How it helps:

• Build targeted lists in Salesforce
• Automate lead qualification
• Trigger demo request workflows
• Track lead sources automatically

Example: Scrape restaurants nationwide. Zapier sends them to Salesforce, assigns by territory, and triggers a personalized email sequence for each region.

For Commercial Services

What you do: Cleaning, HVAC, landscaping, security

How it helps:

• Add leads to Pipedrive pipeline
• Schedule follow-up tasks automatically
• Send quote request emails
• Track response rates

Example: Scrape office buildings in your service area. Zapier adds them to Pipedrive, creates follow-up tasks, and sends initial outreach emails.

For Consultants

What you do: Business consulting, strategy, advisory

How it helps:

• Build prospect lists in Airtable
• Send personalized outreach via email
• Track engagement in your CRM
• Segment by industry and size

Example: Scrape consulting firms. Zapier adds them to Airtable, triggers a research email, and tracks responses in your CRM.

Pricing

PinLeads

Zapier integration is available for:

• Pro Plan: Starting at $9.99/month
• Business Plan: Starting at $29.99/month
• Free Plan: Not available

Zapier

The integration works with Zapier's free tier. You don't need a paid Zapier plan unless you exceed their free limits (100 tasks/month).

FAQ

Do I need a paid Zapier plan?

No, the integration works with Zapier's free tier. You get 100 tasks/month for free, which is plenty for most users. Paid plans start at $19.99/month if you need more.

Can I send data to multiple apps at once?

Yes, you can create multiple Zaps. For example, one Zap to send leads to HubSpot, another to add them to Google Sheets, and a third to notify your team in Slack.

What if the webhook fails?

PinLeads automatically retries failed webhooks up to 3 times with exponential backoff. You can check your delivery log in Account Settings to see the status of each webhook attempt.

Can I filter which leads get sent?

Yes, you can use Zapier's filtering features. Only send leads that match certain criteria (e.g., has email, rating above 4 stars, specific business category).

Does this work with multi-scrape jobs?

Yes, the webhook triggers after both single-scrape and multi-scrape jobs complete. All leads from the job are sent in a single webhook payload.

Can I test the integration before using it?

Yes, there's a "Test Webhook" button in your Account Settings. This sends sample lead data to your Zap so you can verify the connection and field mapping.

What data is sent in the webhook?

The webhook includes: job ID, timestamp, search query, and all lead data (name, email, phone, website, address, LinkedIn, rating, reviews if available).

Can I customize the webhook payload?

Currently, the webhook payload is fixed. If you need custom field mapping, you can use Zapier's mapping tools to transform the data before sending it to your destination.

Is my data secure?

Yes, all data is encrypted in transit using HTTPS. Zapier is SOC 2 compliant, and PinLeads uses industry-standard security practices.

Can I disable the webhook?

Yes, you can disable the webhook anytime from your Account Settings. Just click "Disable Webhook" to stop sending data to Zapier.

Getting Started

Ready to automate your lead flow?

1. Upgrade to Pro or Business if you're on the free plan
2. Go to Account Settings and configure your webhook
3. Create a Zap in Zapier and choose your destination
4. Map your fields and turn on your Zap
5. Start scraping—leads will flow automatically

The setup takes about 10 minutes. Once configured, you'll never have to manually export and import leads again.

Learn more about Zapier Integration →