Choose the Partner Motion

Solar installers may need commercial property owners, general contractors, electricians, roofers, architects, or referral partners. Pick one motion first. Each audience has a different decision-maker and reason to talk, so one generic list wastes research.

Map Local Accounts

Search Google Maps for commercial buildings, property management firms, industrial parks, and complementary contractors in your target territory. PinLeads can capture public business details, then you can group records by partner type, location, and service fit. Preserve the original search query for review.

Use Public Project Signals

Look for expansion announcements, new construction, facility upgrades, hiring, and project portfolios. A signal should lead to a question—such as who coordinates building improvements—not a claim that the account has approved a solar budget.

Make Referrals Easy

Explain which projects you handle, where you operate, and what happens after a referral. Ask how the partner currently handles solar requests and whether a simple referral arrangement would help. Track introductions separately from cold opportunities so your reporting stays honest.

For broader territory research, read Google Maps scraping for territory sales and how to use Google Maps for competitive analysis.